Wednesday, 26 October 2011

Print, pixels and spraypaint for PlayStation ad campaign...

Our latest project for PlayStation hits the press today with a full back page press ad in the Metro!!

Paintshop Studio were brought on board to create a huge graffiti wall in the PlayStation HQ featuring their most popular games characters. Working with the exceptional Love creative studio, the image was photographed and used as the backdrop for a major new series of print and digital advertising as well as point-of-sale for their new PSP handheld device, so keep your eyes-peeled over the next year.

You can see PlayStation's 'making of' film below...









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